The Crocs limited edition $120 cowboy boots sure are something
Remember back in the early 2000s when Crocs first came out and they got made fun of mercilessly for being ugly? People who owned them swore up and down that they were super comfortable. I think for a while after that, they were staples at TJ Maxx and Marshalls alongside last season’s Ugg clogs, lol. Well, Crocs have made a comeback in recent years. My elementary school-aged kids love wearing them. Everyone else at school wears them, too, and the little “Jibbitz” things that you clip in to personalize them are practically a currency for playground trading now. (Pro tip: You can buy a variety pack of them off of Amazon for way cheaper than you’ll get them in stores.)
Well, Crocs executives are really seizing this moment of triumphant comeback. They’ve licensed numerous properties such as MineCraft, Disney, Lisa Frank, and major league sports organizations like the MLB, NHL, and NBA. There’s even a limited-run Hocus Pocus Croc for Spooky Szn. Capitalism, baby! Another such limited-edition Croc that’s getting a bit of attention are ones designed in “Classic Cowboy Boot” style, complete with an alligator skin look, silver embroidery, and silver spurs. Welcome to Croctober, y’all!
The shoe brand Crocs has announced a truly cursed design just in time for Halloween.
Crocs debuted a limited-edition “classic cowboy boot” last Thursday, offering up a cattle-trail version of the devastatingly comfortable but sartorially controversial clog. The shoe’s signature Swiss cheese-style slide looks like black alligator skin, while silver embroidery decorates the sides. Not missing a detail, these Crocs come complete with detachable silver spurs.
The Colorado-based footwear company would not say how many pairs of the kicks it plans to produce, but the boots are set to go on sale on Oct. 23 and will cost $120.
The idea for the Crocs cowboy boot came up in January, when members of the brand’s design and product development team were brainstorming their “Croctober” plans. Taking a cue from the herds of Crocs-inspired memes on social media, the company reportedly green-lit the design almost instantly.
“That meeting took us about 12 minutes,” Crocs chief marketing officer Heidi Cooley told The New York Times. As to why the company was willing to lean into the absurd idea, she explained: “We don’t overthink it.”
Hey, if you’re going to market to everyone, you may as well make a play for the, “People who love cowboy boots but also comfortable shoes” demographic. I feel like that’s a lucrative group of people who haven’t really been spoken to yet, ya know? (Insert winky face with tongue sticking out emoji.)
But seriously, as a person who was a freshman in college when Crocs were first introduced and lived through them being the butt of the joke, I think that if you’re going to wear ‘em, you may as well lean into it. A friend of mine recently ordered these “Shrek” Crocs. He’s 42-years-old and wears them with pride. Honestly, I thought those were going to be the silliest Crocs I’d see this season. Actually, you know what? They still are. I’d put the cowboy boots in more of the “absurd” category. They sure are something, alright. Don’t tell my friend, but I think I’d still wear them over the Shrek ones any day.
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